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Game localization is, in short, the process of translating games into many languages. To be successful on a foreign market, a simple translation lacks too many key elements. We know how to do it professionally.

Information flow between the developer and translator

Language localization needs rethinking

Target

Language codification will not be the same for a 12-year-old player as for a 40-year-old player. The localization must match the age of the target group

Platform

You don’t get the same experience playing on a phone, a PC or console, so the language localization must also be matched.

Time

It is not the same to play five hours a day compared to fifteen minutes, but in both cases the messages to players must be as consistent and clear.

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Spend little. Gain a great deal!

Localizing a video game into more languages is a relatively small outlay compared to how much you will gain.
Spend a few thousand and gain several million new players.

Create a perfect video game in multiple languages

Mission to Perfect Video Game Localization

Understanding the context

Localization does not exist without understanding the context. It is the developer's job to provide comprehensible source material

Sculpting alternate reality

A localizer is a craftsman who takes foreign words and inserts familiar phrases in their place.

Beta testing

Even the best translator is not a fairy. Before releasing a game to the market, it should be tested, tested and tested again.

Key elements of good localization

Localization is a symbiosis

Just as in film as in games, most depends on the script. Even the best game localization has no chance of succeeding if the script is incomprehensible to the player or does not match current trends. The job of game producers is to develop a game with the awareness of current trends. They find this information through surveys, competition, information from magazines and expert gamers. Of course, the trend is different from one country to another. Ethical, religious, cultural, economic, social, etc. factors play a key role, and here also starts the role of a game localization.
Developing a video game can require a huge budget. A key element is good localization of the game to other languages, but usually game producers allocate a relatively small budget for this. Developers, on the other hand, think that all they need to do is send the text itself and that will take care of it. Nothing could be further from the truth. You as a developer know the game script by heart. Often the translator is given a wall of text and is expected to guess at the context. Therefore, the most important element is the proper preparation of source materials for translators with a description of the context and access to the various elements of the game. Good communication between developers and translators is half the battle. The profitability of the game depends on the quality and its acceptance, so if it is not well localized, this can result in millions of dollars in losses.
Video games are, without a doubt, the largest and most developed cultural industry on the planet. The sales figures, the diffusion and the number of users show a constant growth year after year. This demonstrates an industry model with not only a present, but a promising future as well. All the socio-economic studies that have been carried out corroborate this. Currently, according to Google information, the word “game” is among the ten most searched words by users. This is revealing of the general trend of society, in terms of leisure time.
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Languages of localization:

Chinese Simplified, French, German, Japanese, Russian, Spanish Castilian

Localization of: Steam page

American Theft 80s game localizations videogame localizations translation translations

American Theft 80s

Languages of localization: Chinese Simplified, French, German, Italian, Japanese, Korean, Polish, Portuguese Brazilian, Russian, Spanish Castilian, Turkish

Localization of: Steam page, Demo Game, Full Game, Patches

Animal Shelter Simulator game localizations videogame localizations translation translations

Animal Shelter Simulator

Languages of localization: Chinese Simplified, Chinese Traditional, English Proofreading, French, German, Italian, Japanese, Korean, Portuguese Brazilian, Russian, Spanish

Localization of: Steam page, Prologue, Full Game, Patches

blacksmith legends game localizations videogame localizations translation translations

Blacksmith Legend

Languages of localization: Chinese Simplified, French, German, ItalianSpanish Castilian

Localization of: Steam page

Bum Simulator game localizations videogame localizations translation translations

Bum Simulator

builder simulator game localizations videogame localizations translation translations

Builder Simulator

Languages of localization: Chinese Simplified, French, German, Italian, JapanesePortuguese BrazilianRussian

Localization of: Steam page, Prologue,

green with energy game localizations videogame localizations translation translations

Green With Energy

Languages of localization: Chinese SimplifiedFrench, German, Russian, Spanish Castilian

Localization of: Steam page

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Venice Masters

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Zoo Keeper

ww2 rebuilder game localizations videogame localizations translation translations

WW2: Rebuilder

Junkyard Simulator game localizations videogame localizations translation translations

Junkyard Simulator

bunker simulator

WW2: Bunker Simulator

Languages of localization: Chinese SimplifiedFrench, German, ItalianPortuguese BrazilianRussian, Spanish CastilianTurkish

Localization of: Steam page, Prologue

Election town

Election Town

farm tycoon game localizations videogame localizations translation translations

Farm Tycoon

Languages of localization: French, GermanSpanish Castilian,

Localization of: Steam page, Prologue, Demo Game, Full Game, Patches

Link to Page

kingdom of wreck buisness game localizations videogame localizations translation translations

Kingdom of Wreck Buisness

Languages of localization: Chinese Simplified, American English, French, GermanPolish, Portuguese BrazilianRussian, Spanish Castilian

Localization of: Prologue, Full Game

Link to Steam Page

bunker renovator game localizations videogame localizations translation translations

Bunker Renovator

car detailing simulator game localizations videogame localizations translation translations

Car Detailing Simulator

Languages of localization: Chinese Simplified, Chinese Traditional, American EnglishFrench, German, Italian, Japanese, Korean, Portuguese Brazilian, Russian, Spanish CastilianTurkish

Localization of: Steam page, Prologue

Download game here

car mechanic simulator 2021

Car Mechanic Simulator 2021

Languages of localization: Chinese Simplified, Chinese Traditional, American EnglishFrench, German, Italian, Japanese, Korean, Portuguese Brazilian, Russian, Spanish CastilianTurkish

Localization of: Steam page, Patches

Download game here

Car MM 2023

celestial empire

Celestial Empire

Languages of localization: Chinese Simplified, Chinese TraditionalFrench, German, Italian, Korean, Portuguese Brazilian, Russian, Spanish CastilianTurkish, Tajski

Localization of: Steam page, Prologue

Download game here

Climber: Sky is the Limit game localizations videogame localizations translation translations

Climber: Sky is the Limit

Languages of localization: Chinese SimplifiedAmerican English ProofreadingFrench, German, Italian, Japanese, Russian, Spanish Castilian,

Localization of: Steam page, Prologue, Demo Game, Full Game, Patches

Download game here

coal mining simulator

Coal Mining Simulator

Contraband Police

Contraband Police

Languages of localization: Chinese Simplified, American English ProofreadingFrench, German, ItalianPortuguese BrazilianRussian, Spanish Castilian, Thai, Turkish

Localization of: Steam page, Prologue, Demo Game, Full Game

Download here

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Creature Lab

Languages of localization: Chinese SimplifiedFrench, German, Italian, JapaneseRussian, Spanish Castilian,

Localization of: Prologue

Download here

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Dinosaur Fossil Hunter

Languages of localization: French, German, Italian, Japanese, Korean, Portuguese Brazilian, Russian, Spanish Castilian, Turkish

Localization of: Steam page, Prologue, Full Game

Download here

Drill Deal – Oil Tycoon

Drill Deal – Oil Tycoon

electrician simulator

Electrician Simulator

Espresso Tycoon game localizations videogame localizations translation translations

Espresso Tycoon

Farm Renovator game localizations videogame localizations translation translations

Farm Renovator

fig game localizations videogame localizations translation translations

FIG.

Farming Life game localizations videogame localizations translation translations

Farming Life

Farmer's Life game localizations videogame localizations translation translations

Farmer's Life

Foodtruck Arena game localizations videogame localizations translation translations

Foodtruck Arena

Hell Architect

Hell Architect

Horrorific

House Builder game localizations videogame localizations translation translations

House Builder

Into The Flames

Into The Flames

Lust from Beyond game localizations videogame localizations translation translations

Lust from Beyond

Split game localizations videogame localizations translation translations

Split

My Museum game localizations videogame localizations translation translations

My Museum

Motorcycle Mechanic Simulator 2021

Mr. Prepper

Model Builder game localizations videogame localizations translation translations

Model Builder

Monsters Domain

Monuments Flipper

DESTRUCTURE: Among Debris game localizations videogame localizations translation translations

DESTRUCTURE: Among Debris

MythBusters: The Game - Crazy Experiments Simulator

Cowboy Life Simulator game localizations videogame localizations translation translations

Cowboy Life Simulator

Pandemic Train

Perseus: Titan Slayer

Project Wunderwaffe

Project Wunderwaffe

El Dorado: The Golden City Builder game localizations videogame localizations translation translations

El Dorado: The Golden City Builder

NecroCity game localizations videogame localizations translation translations

NecroCity

Prison Simulator game localizations videogame localizations translation translations

Prison Simulator

Roman Triumph: Survival City Builder game localizations videogame localizations translation translations

Roman Triumph: Survival City Builder

Sapper - Defuse The Bomb Simulator

Stadium Renovator

Tank Mechanic Simulator

Technicity

Urbek City Builder

Yacht Mechanic Simulator

GAZ game localizations videogame localizations translation translations

GAZ

Russian Pawn Store game localizations videogame localizations translation translations

Russian Pawn Store

Chernobyl Liquidators Simulator game localizations videogame localizations translation translations

Chernobyl Liquidators Simulator

Police Shootout game localizations videogame localizations translation translations

Police Shootout

Chinese Frontiers

Android Simulator game localizations videogame localizations translation translations

Android Simulator

Ship Graveyard Simulator game localizations videogame localizations translation translations

Ship Graveyard Simulator

Gunsmith Simulator game localizations videogame localizations translation translations

Gunsmith Simulator

Castle Flipper game localizations videogame localizations translation translations

Castle Flipper

Chef's Tail

Soyuz Constructors game localizations videogame localizations translation translations

Soyuz Constructors

Booze Master

Siege of Irdor game localizations videogame localizations translation translations

Siege of Irdor

Monastery Builder game localizations videogame localizations translation translations

Monastery Builder

Lesson Learned game localizations videogame localizations translation translations

Lesson Learned

Goat's Tale 2 game localizations videogame localizations translation translations

Goat's Tale 2

Languages of localization: Chinese SimplifiedFrench, JapanesePortuguese Brazilian

Localization of: Prologue, 

Link: Goat’s Tale 2

Sword & Shield Simulator game localizations videogame localizations translation translations

Sword & Shield Simulator

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Party Maker

About Keywords in Game Localization

What would a video game localization be without using keywords?

A keyword is a term associated with digital marketing. It is used to describe a word or group of words that Internet users commonly employ when browsing online. On the internet we can find different theories about keywords. Many experts claim to have a solution for a certain product, service or brand. They certainly have access to tools and tips that inexperienced users might not. But the reality is that it is becoming more and more popular to hire the services of translators-localizers that implement certain words. These words should bring the customer searching on the Internet closer to our website.
“It is becoming more and more popular to hire the services of translators-localizers.”
Games are the most important of the unimportant things

Blog About Game Localizations and more

Player Adaptation

The essence of good video game localization

The role of the player is as important as that of the localizer or translator. The localizer is, more often than not, a game fanatic himself.

Historically, gamers have always been seen as childish or unprofessional. But times change and so do market demands. Today, a regular gamer, with appropriate language training, can be a perfect localizer of video games or applications. In fact, an educated translator may not be as much of a specialist as the gamer. It’s all about nuance. This is about the right mix between an educated translator, someone with the right language skills and a seasoned player. 

The gamer understands what fellow gamers expect from video games. He is the core element that ties the whole localization process together. A localization not overlooked by gamers has little chance of entering a market successfully. The player’s adaptation of all texts and content of the game to the final result is essential in this demanding and developed industry.

Akin to a elite athletes or rockstars, gamers dream of getting paid doing what they love. Of course not all gamers are suitable for this job. The one who really commits to collaborating with these big multinationals, will have more work than he can develop.

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Professional services for the video game industry.

+1.000.000 words translated by our team with 99% 5-star reviews
Undoubtedly, creativity is a precious quality for a localizer to possess

What is the main quality of a game localizer?

It goes without saying that English proficiency, hours of gaming, knowledge of the video game industry, many localized games… of course, are also important. But a gamer without creativity will never reach the required heights.

If the game has a futuristic content, the terminology will certainly be related to advanced technological devices. In the case of a fantasy role-playing game, adapted to the 10th century, it is likely to find all kinds of weapons, which require a characteristic name. We will also find characters with a particular accent and speaking a unique language. If it is a more classic platformer, it will have to provide content suitable for younger audiences, which will cause a smile in the player who reads it (jokes and pranks are always accepted with open arms).

For all this, the player/localizer has to be able to let his imagination fly, creating unique quality texts.

Company specialized in the localization of games, video games & applications.

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The most important stages

Stages in the translation of video games

Game localisation methods involve adapting the game to globalisation processes and the quality of the language depending on the country and region the game is targeted at. It requires more than a simple translation of text. Players from all corners of the world need to experience the same authentic gameplay.
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