We've got something to brag about
Want to localize your game into German?
German is a Germanic language, which is part of the West Germanic branch of this linguistic family tree, along with English and Dutch. German is the 12th most widely spoken language in the world. More than 135 million people speak it worldwide. For many of these 135 million speakers is their native language.
The following six countries are where German is mainly spoken: Germany, Austria, Switzerland, Liechtenstein, Belgium and Luxembourg. As you may notice, all of them are in Europe, in fact, German is the most widely spoken language in the European Union, as it is one of the 24 official languages.
There are some key factors to consider when localizing a game into German. Firstly, Game localization is key to success in any foreign market, and this is especially true for Germany. Especially, because the German gaming industry is one of the largest in Europe and the fifth biggest video game market in the world. It is also worth mentioning that German gamers are passionate about all kinds of genres, from sports to strategy. German gamers are not only different in terms of the games they play but also in the way they consume them.
The State of Online Gaming 2019 research reported that German players spend more time playing than gamers in other countries. They play for nearly eight hours per week. The only “disadvantage” is that one must be careful when localizing a game to German in terms of censorship. Among the world’s video game consumers, the country is one of the strictest censors of violence. Crucial knowledge like this is essential to the success of your German localization project.
As mentioned before, the German gaming market is among the top five biggest in the industry. This list has been consistent for a long time and it is usual that developers try to at least localize their games to what is called FIGSE (French, Italian, German, Spanish and English) and then add Chinese, Japanese and Korean.
The German gaming market is also growing rapidly with statistics of 2021; we can observe that the German consumer game spending reached 11 billion U.S. dollars. This number is expected to raise in the upcoming years. With around 34 million players only in German one must say that the German market is a sure go to localize your game. Moreover, according to a 2021 survey, 76% of German gamers had spent money on games in the last 12 months.
© Copyright 2022 by Game Localizations dot com