Video games localized in Dutch have become increasingly popular as the Dutch and Belgian gaming communities continue to grow. Let’s remember that the Netherlands and Belgium are powerful markets with some of the highest purchasing power and GDPs per capita in the world.

According to the EF English Proficiency Index, the Netherlands and Belgium rank respectively 1^st and 6^th out of 111 countries, with a ” very high” proficiency level. However, Dutch-speaking consumers place a strong emphasis on quality, authenticity, and products tailored to their local context. Therefore, many Dutch consumers favor products and services created in their own language. This is why video game localization could be a great way to attract more customers.

Not only can Dutch localization of video games help developers and publishers reach more customers, but it can also help build brand loyalty, customer engagement and an overall better gaming experience. On Steam, Dutch is the 20^th most used language as of February 2023. This is 0.3% of its users. But keep in mind that Steam had 132 million monthly active users in 2021, and it had a peak of 33.2 million concurrent users in January 2023. This proves that most Dutch-speaking gamers will choose their native language when given the option.